Yanira talks about the importance of conscious leadership and how the onus should be put on agency leaders to be aware of how they’re leading so that they can mindfully choose compassionate ways to do business.
Read MoreCEO, Humanity Communications Collective
Yanira M. Castro (she/her/ella) is a speaker and communications professional with more than 20 years of experience telling inspiring stories to audiences ranging from national television shows to leading digital channels.
Yanira founded Humanity Communications Collective in 2017 to inspire people with stories of joy and justice. The team, made up of amazingly talented women and people of color, is highly focused on digital engagement and storytelling by reminding people to embrace technology, business, and life in a way that focuses on people’s humanity. Humanity Communications Collective has also shared important and groundbreaking client stories on CBS This Morning, ABC News, 60 Minutes, Essence, Now This!, O, The Oprah Magazine and many others.
Whether she is working with a local attorney-turned-winemaker, or working with well-known celebrities on social media campaigns, Yanira gives the same drive and expertise to each project. A few of Humanity’s clients, past and present, include The Marsha P. Johnson Institute, Outdoor Afro, the National Wildlife Federation, The Latinx House, Justice for Migrant Women, The Solutions Project, and Davidson Wine Co.
Yanira has also built Humanity to be an employer of choice by understanding that toxic work culture is at the root of The Great Resignation. She holds and practices core company values of authenticity, respect, and justice.
Yanira will leave your audiences inspired to focus on what matters most and deliver strategies to increase your attention, spurring transformation and productivity.
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Yanira’s fresh take on how to use marketing for social entrepreneurship allows me to expand my reach across the globe. Her keen eye has helped me take advantage of many opportunities.
Yanira Castro is an expert and enthusiastic communicator. She understands how to navigate and leverage both digital and traditional media platforms to deploy the right message to the right audience every time.
Yanira and her team gave us just what we needed to make our business ideas concrete. The innovative style and creativity used to design our branding and marketing approach is unmatched. Yanira “gets us” and now we are ready to soar
Yanira Castro and her team have truly been a godsend. I feel honored to work with an amazing woman-owned company that has been supportive of MPJI all the way. Her expertise and knowledge and care are out of this world. It is a tremendous asset to have her offerings throughout the day. The Humanity team pushes our ability to realize our dreams and desires to grow; their work is essential to any company or organization. We are extremely grateful to Humanity and recommend them everywhere we go.
Yanira, Tiffany and the Humanity Communications Collective team is our touchstone, tried-and-true partner and creative inspiration for all our digital communications. They are values-aligned, super savvy and know how to “get in where they fit in” so we can meet short-term capacity needs while also building a longer-term communications strategy. I can’t recommend them enough and am grateful for their partnership these last three years.
Just having that first meeting to get the ideas going is an invaluable tool – you never know where that one idea will take you.